Qiscus Learning Hub
Course Content
Customer Loyalty: What, Why and How to Increase It
Delta Purna Widyangga, the CEO and Co-Founder of Qiscus, will explore the factors that contribute to your business revenue, including increasing customer retention and loyalty. From understanding the importance of customer experience to implementing effective customer loyalty strategies, this topic provides valuable insights and practical tips for those who want to boost business profit through customer loyalty. Whether you are a small business owner or a professional in any industry, this topic will help you understand how to build customer loyalty. Discover the key to increasing customer loyalty for your business profit!
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05:40
Principles and Guidelines
Three Elements to Leverage Customer Service
In this topic, we will delve deeper into customer service and contact centers to enhance customer loyalty. As we know, providing exceptional customer experience can help build customer loyalty and increase your business's profits. However, research suggests that customer interactions with customer service can actually lead to disloyalty. Is this true? Find out the answer and discover more insights!
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06:10
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How to Optimizing Customer Experience in Marketing and Sales
This topic will delve into the importance of Customer Experience in Marketing and Sales! Customer Experience has become one of the most crucial factors influencing business success. In an increasingly competitive world, keeping customers satisfied and loyal is paramount. In fact, it is said that implementing effective customer experience strategies can boost your sales by up to 5 times. Wow, customer experience is indeed essential in marketing and sales strategies! We will discuss tips and tricks for creating personalized interactions, optimizing customer service, and building strong long-term relationships with our loyal customers. But that's not all! We will also explore real-life examples from leading companies that have successfully implemented customer experience in their remarkable marketing and sales strategies.
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04:59
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CX 360 by Qiscus
About Lesson

In this video on optimizing customer experience in marketing and sales, we cover four key strategies:

  • Create Two-Way Conversations in Marketing Channels: Building meaningful interactions with customers is essential. In our course, we emphasize the importance of fostering two-way conversations in marketing channels. We provide guidance on leveraging social media platforms, chatbots, and interactive content to engage customers and encourage them to actively participate. By facilitating dialogue, we help you gain valuable insights into customer needs and preferences.
  • Ensure Fast Response Times: Timely responses are critical to meeting customer expectations. In our course, we emphasize the significance of fast response times. We provide practical techniques for setting up dedicated customer support teams, implementing automation tools, and establishing clear response time standards. By ensuring prompt and efficient customer interactions, we help you build trust and satisfaction.
  • Deliver Personalized Experiences: Personalization is key to creating memorable customer experiences. In our course, we delve into the art of personalization. We explore strategies for leveraging customer data and analytics to segment your audience effectively. By tailoring your marketing and sales efforts to individual preferences, interests, and behaviors, we help you enhance engagement, loyalty, and the overall customer journey.
  • Prioritize Conversion as the Main Goal: While attracting leads is important, converting them into paying customers is the ultimate objective. In our course, we emphasize the significance of making conversion the primary goal. We guide you through aligning your messaging, sales processes, and customer touchpoints to optimize the conversion path. By streamlining the purchasing experience, offering incentives, and providing exceptional support, we help you increase conversion rates.
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