Qiscus Learning Hub
Course Content
Customer Loyalty: What, Why and How to Increase It
Delta Purna Widyangga, the CEO and Co-Founder of Qiscus, will explore the factors that contribute to your business revenue, including increasing customer retention and loyalty. From understanding the importance of customer experience to implementing effective customer loyalty strategies, this topic provides valuable insights and practical tips for those who want to boost business profit through customer loyalty. Whether you are a small business owner or a professional in any industry, this topic will help you understand how to build customer loyalty. Discover the key to increasing customer loyalty for your business profit!
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05:40
Principles and Guidelines
Three Elements to Leverage Customer Service
In this topic, we will delve deeper into customer service and contact centers to enhance customer loyalty. As we know, providing exceptional customer experience can help build customer loyalty and increase your business's profits. However, research suggests that customer interactions with customer service can actually lead to disloyalty. Is this true? Find out the answer and discover more insights!
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06:10
Principles and Guidelines
How to Optimizing Customer Experience in Marketing and Sales
This topic will delve into the importance of Customer Experience in Marketing and Sales! Customer Experience has become one of the most crucial factors influencing business success. In an increasingly competitive world, keeping customers satisfied and loyal is paramount. In fact, it is said that implementing effective customer experience strategies can boost your sales by up to 5 times. Wow, customer experience is indeed essential in marketing and sales strategies! We will discuss tips and tricks for creating personalized interactions, optimizing customer service, and building strong long-term relationships with our loyal customers. But that's not all! We will also explore real-life examples from leading companies that have successfully implemented customer experience in their remarkable marketing and sales strategies.
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04:59
Principles and Guidelines
CX 360 by Qiscus
About Lesson

As part of Qiscus, you need to understand three crucial elements to leverage customer service in business effectively:

  • Minimalizing Channel Switching: We understand the importance of providing a seamless and integrated customer experience. By minimizing channel switching, we aim to ensure that customers can communicate with us effortlessly across various channels such as phone, email, live chat, or social media. This eliminates the frustration of customers having to repeat information or start over when switching channels, resulting in a smoother and more efficient customer journey.
  • Single Contact Resolution: Our goal is to resolve customer issues and inquiries in a single interaction. We strive to equip our customer service representatives with the necessary knowledge, tools, and authority to address customer concerns promptly and effectively. By empowering our team to achieve a high first-contact resolution rate, we can enhance customer satisfaction, save their time, and foster a positive impression of our brand.
  • Personalized Interaction: Recognizing that each customer is unique, we believe in delivering personalized interactions. Our customer service team is trained to understand customer preferences, needs, and histories, allowing us to provide tailored and relevant support. By demonstrating that we value and understand our customers on an individual level, we strengthen their connection with our brand and enhance their overall experience.

Through these three key elements, we strive to deliver exceptional customer service and elevate the overall customer experience. By minimizing channel switching, achieving single contact resolution, and providing personalized interactions, we aim to build strong customer relationships and drive long-term success for our business and our clients.

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