Qiscus Learning Hub
Course Content
Customer Loyalty: What, Why and How to Increase It
Delta Purna Widyangga, the CEO and Co-Founder of Qiscus, will explore the factors that contribute to your business revenue, including increasing customer retention and loyalty. From understanding the importance of customer experience to implementing effective customer loyalty strategies, this topic provides valuable insights and practical tips for those who want to boost business profit through customer loyalty. Whether you are a small business owner or a professional in any industry, this topic will help you understand how to build customer loyalty. Discover the key to increasing customer loyalty for your business profit!
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05:40
Principles and Guidelines
Three Elements to Leverage Customer Service
In this topic, we will delve deeper into customer service and contact centers to enhance customer loyalty. As we know, providing exceptional customer experience can help build customer loyalty and increase your business's profits. However, research suggests that customer interactions with customer service can actually lead to disloyalty. Is this true? Find out the answer and discover more insights!
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06:10
Principles and Guidelines
How to Optimizing Customer Experience in Marketing and Sales
This topic will delve into the importance of Customer Experience in Marketing and Sales! Customer Experience has become one of the most crucial factors influencing business success. In an increasingly competitive world, keeping customers satisfied and loyal is paramount. In fact, it is said that implementing effective customer experience strategies can boost your sales by up to 5 times. Wow, customer experience is indeed essential in marketing and sales strategies! We will discuss tips and tricks for creating personalized interactions, optimizing customer service, and building strong long-term relationships with our loyal customers. But that's not all! We will also explore real-life examples from leading companies that have successfully implemented customer experience in their remarkable marketing and sales strategies.
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04:59
Principles and Guidelines
CX 360 by Qiscus
About Lesson

As part of Qiscus, we focus on three key elements to leverage customer loyalty in business:

    • Adopting an Omnichannel Approach: It is important to recognize the significance of an omnichannel approach, which involves providing a seamless and integrated customer experience across multiple channels. By leveraging various communication channels such as email, live chat, social media, and phone, we can ensure that customers have a consistent and personalized experience at every touchpoint.
    • Cultivating a Customer-Centric Team: Building a customer-centric team is essential for delivering exceptional customer service. This involves hiring and training employees who prioritize customer satisfaction, actively listen to customer needs, and possess strong problem-solving skills. By fostering a customer-centric culture within our team, we can consistently exceed customer expectations and build long-lasting relationships.
    • Implementing Customer Marketing Strategies: Customer marketing plays a pivotal role in maximizing the value of existing customers. By understanding their preferences, behaviors, and pain points, we can tailor personalized marketing campaigns to nurture customer loyalty and drive retention. This includes targeted upselling and cross-selling efforts, personalized communications, loyalty programs, and proactive customer engagement initiatives.

By adopting these three principles, we can leverage customer loyalty effectively, leading to an enhanced overall customer experience and driving business growth.

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